I get asked all the time “What should I include in my posts?” People unused to having a professional online presence sometimes get stuck in the creative process of how to create or curate engaging posts. I’ve shared many a blog post on the topic, lots of coaching sessions and tons of colorful infographics describing the best times to post, the best types of posts for each platform and the sort of content you should consider for your audiences.

In writing a new media marketing plan for a client it occurred to me that what I was trying to set in motion for them on this topic had already been perfectly and succinctly described by a very popular author and self-help guru. I read this book several years ago when looking to jump-start some positivity. Then it dawned on me – the following Four Agreements would serve as an excellent starting point for anyone interested in connecting authentically with their own audiences and followers.

The Four Agreements of Public Posts

Screen Shot 2015-08-12 at 10.38.53 AMIn his book, “The Four Agreements: A Personal Guide to Personal Freedom” author and philosopher, Miguel Ruiz, perfectly describes the right tone and timbre you should apply to all your Brand’s professional, public interactions. 

1. Be impeccable with your word.
Speak truth. Don’t make false claims or empty promises.

2. Don’t take anything personally.
Don’t fall into a dead end trap of absorbing any personal attacks from any outside sources you connect with through any media. Stand ready to solve problems, clear up issues and be helpful but don’t absorb any potential ill will expressed in any misunderstanding.

3. Don’t make assumptions.
If you need clarity on what someone is saying just ask for it! If you have a hunch let your followers know you’re exercising a hunch and ask for feedback. Stay open to learning, discovering new things about your audiences, their perceptions of your efforts and how their reality defines for them what your brand is all about.

4. Always do your best.
When you do your best the vast majority of your followers will comprehend that is your goal and stand by you when the chips are down. Plus that person you bend over backward to reach out to will likely remember your effort and that positive energy will reflect back on your brand exponentially!

Live by these rules in your online life and you will enjoy an amazing series of relationships with your followers. Matter of fact, these are pretty good words to live by for your own life – but I’m not here to tell you how to do that.

Find the book here on amazon.com.


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