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What is your organizational Mission Statement?

Why do you believe you need a website?

What do you want your website to do for you?

How will you measure this? (What does success look like to you your key metrics)

What is your budget for this project? (Some projects and budgets are better suited for Phased Rollouts – to spread the cost out, especially handy for start ups)

What is your ow deadline for having all your initial content (text, photos, etc) ready for you new site?

When do you hope to launch your new site?

Will you tie it in with other marketing projects?
What.
How.